Forgive the plugs folks, they’re for a good cause!

Alex Steffan, who writes a brilliant blog at http://www.worldchanging.com/archives/002465.html noticed my blog and wrote “I love obsessive geekery for a good cause, and I believe I have stumble upon the Ur-site, the Platonic example of the form: the Badlani blog which focuses, essentially entirely, on news about the ongoing global efforts to reduce our use of plastic bags. Yes, that's right: it's an anti-plastic bag blog. Pretty good one, too, full of interesting little tidbits like San Francisco's implementation of a 17-cents-a-bag bag tax (jargon watch for the day: tax on plastic bags = "plastax").” But he wasn’t entirely thrilled as he adds “(The only bummer with Badlani is the authors' relentless hawking of their own cotton bags. We get it, they sell bags. So do others, like Reusablebag.com's Vincent Cobb. No need to remind us every post.). I take his point. Repetitive and relentless promotion can become tedious, but I feel virtuous doing it because Higher listings = more vistors = more fabric bags sold = less plastic bags plaguing our world. So, folks, bear with the plugs if you will, and in fact, spread the word if you agree! But I did need reminding of that, so thanks, Alex! Please note the absence of a plug in this blog.

Psychostrategy for your next trade show

When you’re headed for your next trade show, consider reusable fabric bags as your giveaway. Visitors love receiving them because it facilitates carrying all the literature they collect. The fact that folks will carry them around the show displaying your logo and plugging your presence is only the immediate benefit. Much after the show is over, they will still be using them (no one throws them away) and literally become a walking billboard for you. But there’s more. People are becoming increasingly aware of the harm that plastic bags do and when your logo is seen on an eco-friendly substitute for plastic bags, your brand gets positioned in their mindspace as one of the “good guys”. This follows from a very basic logic. People don’t want to be bombarded with your marketing message. They prefer to unravel a subtle message themselves. If this contradicts what some marketing bozos have told you, check out the logic on yourself. When someone is telling you a joke and you can figure the punchline even before he completes his story, that joke doesn’t break you apart and, chances are you don’t remember that story. But when someone tells you a joke and it takes you a few seconds to figure out what was funny about it, when you start laughing, you can’t stop. And, you tend to remember that story, right? A marketing professor once explained this phenomenon to me. When you don’t immediately “get it” it challenges and engages your mind. That brief engagement is what makes some things memorable and others get forgotten fast. Get it? These quiet little bags are amazingly attractive and economical. You will not believe how affordable they are so come check them out on our website http://www.badlani.com/bags/

No such thing as a free plastic or paper bag

Karama Neil, a lovely lady from Little Rock, Arkansas, wrote a blog about the harm plastic bags are doing and mentioned my blog as being a good reference source. Thank you, Karama. It’s nice to be acknowledged, particularly by a person as accomplished as you. Karama's weblog is at http://sowhatcanido.blogspot.com/2005/04/say-no-to-plastic-grocery-bags.html. What a great concept “So what can I do?” I disagree about paper bags, though. Cutting down a tree that takes years to grow, lugging it to sawmills and then to paper mills that consume huge amounts of electricity and water to produce a paper bag which gets used once and thrown away is also wasteful. Using anything once and throwing it away is wasteful. Fabric bags get reused hundreds of times and make so much more sense. But plastic and paper are cheaper, some will say. They aren’t, actually. The shops that give these to you “free” are actually paying for them and charging you an invisible premium for them. Even if they cost as little as 4 cents, over 300 uses that is $ 12.00. Our fabric bags start as low as 60 cents, and they can be reused used more than 300 times. Do the math! Fabric bags are the real answer to saving our planet from the blight of plastic refuse. See how attractive and economical they are at http://www.badlani.com/bags/

Don't waste! Australia shows the way

Australia’s Northern Daily just published an article about how local councils have contributed huge sums of money for calico bags to be distributed free to residents. The 13 participating councils are Armidale Dumaresq, Glen Innes, Gunnedah, Guyra, Gwydir, Inverell, Liverpool Plains, Moree, Narrabri, Tamworth, Tenterfield, Uralla and Walcha. Vanessa Tiernan, project co-ordinator for the Northern Inland Regional Waste Group, said yesterday each of the group's 13 constituent councils had contributed a collective $65,000 to buy 86,000 "Don't Waste" bags. They would all carry the same "Don't Waste" message, but there would be one difference from council area to council area. In Tamworth, the bags would carry the message "Don't Waste Tamworth", whereas in the other areas, the message would be "Don't Waste Glen Innes" or "Don't Waste Inverell". Sensible. Where plastic bags are usually used just once or a few times before being discarded, the calico bags are so durable they can be used for months and even years. Calico bags are attractive and economical as you can see at http://www.badlani.com/bags/

Plastic bags are not free

Mary O'Keefe from Pompano Beach just wrote an article in the Sun-Sentinel in which she mentioned how she initially thought California’s proposed 17 cent tax on plastic bags was ridiculous and a burden on the consumer. But she quickly changed her mind. Here’s what she says “Then I went to my local grocery store and again came home with numerous plastic bags. Several bundles had two and three bags for one item that was not breakable nor particularly heavy,” “I have changed my position. The one dismissed value of this proposal was the awareness of what we waste. Even though our behavior -- not the plastic bags -- is the problem, it would inspire awareness and conservation. We apparently need constant reminders or reprimands. Other countries that have implemented such a program report great success” You’re so right, Mary. Plastic bag consumption fell 90% in Ireland after they imposed a tax on plastic bags. People who believe plastic bags are being given free just aren't aware of the facts. They cost you money, and more than you think. So, it’s not really a burden either. The consumer is already paying this 17 cent cost in the form of city and municipal taxes. The 17 cent figure was worked out based on how much it costs communities to cope with the mess plastic bags create. Add to this the fact that retailers who appear to give them away free are actually buying them and building the cost into the products they sell you. Most will be happy to offer you a discount if you bring your own bag. Reusable fabric bags are an attractive and surprisingly economical alternative and very, very practical. Most American have the impression that fabric bags are expensive. They aren’t. See how affordable they are at http://www.badlani.com/bags/

Papua New Guinea leads by example!

I’m sure the words Papua New Guinea don’t immediately bring a picture of progressive governance to your mind (probably conjures up exotic images of tribals and beaches) but don’t underestimate them - just look at this major step they’ve taken. The Papua New Guinea government has ordered a ban on plastic shopping bags in a bid to curb a major littering problem across the country. To give them credit, many Indian state governments have also banned plastic bags, but when you look around you, it appears that no one has heard of this ban. They’re being distributed like they’re going out of style and factories are churning them out by the millions. Sad. We also happen to be the world’s largest exporter of cotton and jute bags. These attractive and economical bags are saving the world from being choked by plastic but not being used here where the damage is as much. To see just how attractive and economical they can be see http://www.badlani.com/bags/

Paper and plastic don’t cut it. Reusable cloth bags are the only sensible choice.

The best choice isn't paper or plastic, says Wayne Parker in an article in the Pacific Business News. He says “When faced with the question of paper vs. plastic bags at the local supermarket, the correct choice, according to environmental officials, is neither of the above. The best environmental choice is to skip a bag altogether, or if one is necessary, shoppers should take their own reusable shopping bags”. You bet, Wayne! Plastic bags get used once and then continue to contaminate our planet for 3000 years. Paper bags cause trees to get cut down – also for just one use. Cloth bags make so much more sense. Each bag gets reused as many as 500 times. And every time they get reused, they are a potential walking billboard for some perceptive company that understands 360 degree branding and understands that consumers respect brands not for what they claim, but for the actions they take.In short your brand image isn’t determined what you say, but what you do. See these powerful branding devices and find out how easy and economical they are at www.badlani.com/bags/shoppingbags.htm

Looks like the world’s going to be in good hands!

A few months back our Australian associate Tom Rayner (www.tomrayner.com.au) forwarded me a mail he got from a 13 year old young lady who was going to be the Australian delegate to the International Children’s Conference on the Environment in Connecticut http://www.icc04.org She’s recognised how dangerous plastic bags are. To spread the message at the conference she wanted 100 cotton bags. We were more than happy to sponsor the bags, if she found someone else to pick up the tab for the shipping (costs a fair bit as we’re in India). I suggested she write to Fedex or UPS or an airline, and she went to work and got the Australian Postal Service to sponsor the shipping www.auspost.com.au Meanwhile, she got Tom at Rayner Associates to sponsor a website for her and her weblog http://www.aussiekidsturningthetide.com/sponsors.htm Great going, particularly when you consider that this is a 13 year old girl. She’s shown more enterprise and get up and go than most adults I know. We consider it a privilege to have been able to be involved with her effort and I am proud to know her. Lauren, with kids like you running the world tomorrow, I’m sure it will be a nicer place than it is today! If you have a cause and we can help in any way, visit us at http://www.badlani.com and tell me how.

Little guys need to brand too...

Branding is essential for the little guys, too says Michael Schwarz in USA TODAY. But when you read this, pay special attention to what he says in his last para. People eventually judge you by what you do, not by what you claim. If your behaviour contradicts what you've claimed all your advertising looks like one big lie. Perhaps a new marketing mantra ought to be "Make sure you don't have any Weapons of Mass Destruction type fantasies in your marketing story. The harder you hype, the harder you fall!" Anyway, on to Michael's very insightful points: Q: We hear so much about branding these days, but it really seems like a big business concept. Do you think branding is something that applies equally to small businesses? Hugh, Manitoba, Canada A: I most certainly do. First, let's be clear about the concept. Gene Simmons, lead man of the rock band Kiss once remarked that while he liked being in a rock and roll band, he loved being in a rock and roll brand. What did he mean by that? Think about Kiss for a moment. What images and feelings come to mind? Probably that distinctive Kiss logo, the white makeup, the outrageous shows, the wild stories. Kiss carefully cultivated that billion dollar bad boy image and it's worth a fortune to them. That is what Simmons meant; having a band is great, but it's the brand that pays the bills. What do you think of when you think about Rolls Royce, or Nike, or Apple Computer? Each business evokes very clear thoughts, feelings, and images. They all have a strong corporate identity, or brand, associated with their name, and it is no accident. These companies have spent a lot of money getting you to conjure up specific images and feelings when you think about their business. So the idea of creating a brand for your business is really quite important. While it might seem that creating a brand is beyond your reach, that branding is a concept for the "Big Boys," think again. Branding is something you can, and must, do too. Here's why: Boiled down to its basics, a brand is the essence of what makes your business unique. It combines your name, logo, and purpose into an identifiable whole. Are you the friendly lawyer, the holistic market, the geeky computer consultant, or what? Without a brand, you may find that instead of being all things to all people, you are nothing to no one. A brand is a hook to hang your hat on, so that people remember you, which is probably more important to a small business than anyone else. You begin to create a brand by carefully thinking about what your business is, what makes it unique, who your customers are, and what it is they want. Deciding upon a brand is vital because many other decisions will hinge on this one. Your name, logo, slogan, even the location you choose and your pricing structure depend on the brand you are trying to create. A discount motorcycle warehouse will put things together far differently than a Harley showroom. You want to create a consistent theme through your ads, pricing, logo, etc. which reinforces the image you intend to create. But branding goes even beyond that. Since your brand is based both on how you want to be perceived, and how you are in fact perceived, it follows that the other half of brand building is creating positive perceptions based on substance as well as style. How? 1. Discover what you do best and do it, again, and again, and again: A brand is a promise which essentially boils down to: 'If you buy from us, and you know what you will be getting' e.g., Volvos® are safe or Atkins® helps you lose weight. The key is consistency. 2. Offer superior customer service: All your hard work creating that cool brand will be a waste of time and money if it isn't reinforced by happy customers. Customers should find it easy to work with you or buy from you. 3. Be a mench: Mench is a Yiddish word that basically means "a good person." If your business practices mench ethics, your brand grows. While good looks may get you a date, being a mench will get you a mate. Pay invoices on time. Do more than asked of you. Do things when not asked. Help out in the community. That also builds your brand. Remember, the two keys to establishing a strong brand are developing a specific identity, and then communicating that identity consistently. Do that, and your small business will have a hook that is memorable. Today's tip: Warning! You cannot get by on brand alone. That is the lesson of the dotcom fallout. Take Pets.com for example. That high-flying startup burned through multiples of millions of dollars, mostly because it focused far more on branding than it did on business. Its once-famous sock puppet was interviewed by People magazine and was on Good Morning America, but the company soon learned that creating an identifiable brand is not the same as creating a valuable business. Read more on branding for small business at http://badlani.com/consulting/branding.htm and at http://badlani.com/bags/branding.htm