Monday, June 27, 2005

Welcome to the world PLENTY magazine

Here’s a completely new genre of magazines. Not restricting itself to the folks who give ecological living a dowdy image, these guys are telling you that a sustainable lifestyle needn’t be boring or lacking pizzazz. In fact, it’s a whole new aesthetic. Their website is http://www.plentymag.com/ In a well written story about the launch of this magazine, James Gorman of the New York Times says “Her name is Abigail. She comes from Ford Models in New York. And her outfit is accessorized with a hose from a gasoline pump that she has covered with her hand as if it were a tempting, but forbidden, pleasure.” I love it. Good sense going stylish, ecological concerns being taken mainstream. Hats off to the guys who thought this concept up. I hope they are a huge success and lots of folks follow their lead. I completely agree. I suspect if the world just saw how attractive and economical our cotton and jute bags are many would swear off plastic and carry them for the sheer pleasure of using a great looking product. http://www.badlani.com/bags/

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